Admissions of ESTP Batch 8
ESTP Advanced SEO Training Course (1-Month Intensive Program)
The Ehsaas Skills Training Programme (ESTP), founded by Nouman Ali Awan inspired by Imran Khan’s Ehsaas initiatives, has proudly trained over 4,000 students completely free of cost in SEO and blogging so far. Our goal has always been to empower individuals with valuable digital skills without financial barriers. However, after carefully gathering feedback from our audience, we have decided to take a new direction with our upcoming course. This time, we will focus in-depth on Ecommerce SEO, Services SEO, and Local SEO, providing specialized knowledge essential for today’s competitive market. Unlike before, this course will be a paid program, and there are important reasons behind this decision. Firstly, we noticed that students often did not take the free classes seriously, affecting overall learning outcomes. Secondly, to respect the valuable time and expertise of our instructors, we need to compensate them fairly. Lastly, delivering a high-quality online learning experience requires investment in professional tools and platforms like Zoom and SEMrush, which come with subscription costs. Charging a reasonable fee allows us to maintain the course quality and ensure committed participation. We believe this new approach will help us serve our students better while continuing the mission of spreading digital skills effectively.

Detailed Course Outline with Session Breakdown
Week 1
Foundations & E-Commerce SEO
Session 1
Foundations Of SEO
- Course Roadmap, How Search Engines Work and SEO
Career PathsCareer paths:
SEO Services (freelance/agency)
Ecommerce Business
SEO for Dropshipping
Blogging
Selling individual services (Guest Posts, Local SEO, Audits, etc.)
Session 2
On-Page SEO
- Types of keywords (short-tail, long-tail, commercial, informational)
Keyword research tools:
Google Keyword Planner
Ubersuggest
SEMRush
Meta title, meta description, and keyword mapping
Content intent and search intent
Session 3
On-Page SEO
- Optimizing heading tags (H1, H2, H3…)
- URL structure, keyword density
- Image SEO (alt text, file naming)
- Internal linking and content structure
Week 2
E-commerce SEO (Advanced) + Service-Based Site SEO (Intro)
Session 4
Technical SEO – Part 1
- Site speed optimization (PageSpeed Insights, GTmetrix)
- Mobile responsiveness
- Core Web Vitals (LCP, FID, CLS)
- Robots.txt, sitemap.xml, canonical tags
Session 5
Technical SEO – Part 2
- Structured data (schema markup)
- HTTP vs HTTPS, redirects (301, 302), broken links
- Indexing & crawl issues
- Google Search Console overview
Session 6
Off-Page SEO – Part 3
- Link building fundamentals
- Types of backlinks (editorial, guest post, directory)
- Anchor text optimization
- Backlink audit using SEMRush / Ahrefs (demo)
Week 3
Service-Based SEO (Advanced) + Local SEO (Intro)
Session 7
Local SEO (Google Business Profile)
- What is Local SEO & who needs it?
Google Business Profile creation
GBP optimization (NAP, categories, services)
Collecting & managing reviews
Session 8
Local SEO (Landing Pages + Local Citations)
- Creating local landing pages
- Geo-targeted keywords
- Local citations (Yelp, Yellow Pages, etc.)
- Embedding maps, using location schema
Session 9
Advanced SEO (Semantic and AI-Powered SEO)
- Semantic SEO (topic clusters, intent grouping)
- E-E-A-T and Google’s Helpful Content System
- AI in SEO:
- Keyword/content generation with ChatGPT, NeuronWriter
- Prompt engineering for SEO
- Using tools like Surfer SEO for semantic optimization
Week 4
Local SEO (Advanced) + Final Projects & Practice
Session 10
SEO Implementation on Different Website Types
- E-commerce SEO: Product & category optimization, filters
Dropshipping SEO: Content duplication, automation issues
Service-based websites: City/service page strategy
Blogging structure, keyword clustering, monetization
Session 11
SEO Audit and Problem Solving
- Manual audit process vs. using tools (SEMRush, Screaming Frog, Ahrefs)
Common issues: indexing, 404s, thin content, duplicate content
Hands-on audit session (live example)
Session 12
Business Development Session with Qasim Shahzad
- LinkedIn Sales Navigator for lead generation
- Cold email marketing: tools, segmentation, writing
- Cold calling & proposal building
- Creating SEO service packages to sell online
ESTP Batch 8 – Admissions Now Open!
This time, we’re leveling up! No Blogging — instead, you’ll learn:
Ecommerce SEO
Service-Based Sites SEO
Local SEO
Class Schedule:
3 Days a Week – Monday to Wednesday
2 Hours/Day | Total: 24 Hours
Start Date: 14 July (Monday)
Last Date to Apply: 15 July
Fee: Just Rs. 5,000 – covers instructor time & basic costs
Deliverables & Bonuses
- Session recordings
- Resource PDFs and SEO checklists
- Certificate of completion
- Real-world project to practice SEO skills
Admissions of ESTP Batch 8
Account Details:
Bank Standard Chartered
- Account Title: Nouman Ali Awan
- Account Number: 01725768901
- IBAN: PK30SCBL0000001725768901
HBL Account
- Account Title: Nouman Ali Awan
- Account Number: 22497948274703
- IBAN: PK10HABB0022497948274703
Easypaisa
- Account Title: Nouman Ali Awan
- Easypaisa: 03218525097
- IBAN: PK67TMFB0000000044558021