ESTP

Admissions of ESTP Batch 8

ESTP Advanced SEO Training Course (1-Month Intensive Program)​

The Ehsaas Skills Training Programme (ESTP), founded by Nouman Ali Awan inspired by Imran Khan’s Ehsaas initiatives, has proudly trained over 4,000 students completely free of cost in SEO and blogging so far. Our goal has always been to empower individuals with valuable digital skills without financial barriers. However, after carefully gathering feedback from our audience, we have decided to take a new direction with our upcoming course. This time, we will focus in-depth on Ecommerce SEO, Services SEO, and Local SEO, providing specialized knowledge essential for today’s competitive market. Unlike before, this course will be a paid program, and there are important reasons behind this decision. Firstly, we noticed that students often did not take the free classes seriously, affecting overall learning outcomes. Secondly, to respect the valuable time and expertise of our instructors, we need to compensate them fairly. Lastly, delivering a high-quality online learning experience requires investment in professional tools and platforms like Zoom and SEMrush, which come with subscription costs. Charging a reasonable fee allows us to maintain the course quality and ensure committed participation. We believe this new approach will help us serve our students better while continuing the mission of spreading digital skills effectively.

Detailed Course Outline with Session Breakdown

Week 1

Foundations & E-Commerce SEO

Session 1

Foundations Of SEO

  • Course Roadmap, How Search Engines Work and SEO
    Career PathsCareer paths:
    SEO Services (freelance/agency)
    Ecommerce Business
    SEO for Dropshipping
    Blogging
    Selling individual services (Guest Posts, Local SEO, Audits, etc.)

Session 2

On-Page SEO

  • Types of keywords (short-tail, long-tail, commercial, informational)
    Keyword research tools:
    Google Keyword Planner
    Ubersuggest
    SEMRush
    Meta title, meta description, and keyword mapping
    Content intent and search intent

Session 3

On-Page SEO

  • Optimizing heading tags (H1, H2, H3…)
  •  
  • URL structure, keyword density
  •  
  • Image SEO (alt text, file naming)
  •  
  • Internal linking and content structure

Week 2

E-commerce SEO (Advanced) + Service-Based Site SEO (Intro)

Session 4

Technical SEO – Part 1

  • Site speed optimization (PageSpeed Insights, GTmetrix)
  •  
  • Mobile responsiveness
  •  
  • Core Web Vitals (LCP, FID, CLS)
  •  
  • Robots.txt, sitemap.xml, canonical tags

Session 5

Technical SEO – Part 2

  • Structured data (schema markup)
  •  
  • HTTP vs HTTPS, redirects (301, 302), broken links
  •  
  • Indexing & crawl issues
  •  
  • Google Search Console overview

Session 6

Off-Page SEO – Part 3

  • Link building fundamentals
  •  
  • Types of backlinks (editorial, guest post, directory)
  •  
  • Anchor text optimization
  •  
  • Backlink audit using SEMRush / Ahrefs (demo)

Week 3

Service-Based SEO (Advanced) + Local SEO (Intro)

Session 7

Local SEO (Google Business Profile)

  • What is Local SEO & who needs it?

  • Google Business Profile creation

  • GBP optimization (NAP, categories, services)

    Collecting & managing reviews

Session 8

Local SEO (Landing Pages + Local Citations)

  • Creating local landing pages
  •  
  • Geo-targeted keywords
  •  
  • Local citations (Yelp, Yellow Pages, etc.)
  •  
  • Embedding maps, using location schema

Session 9

Advanced SEO (Semantic and AI-Powered SEO)

  • Semantic SEO (topic clusters, intent grouping)
  • E-E-A-T and Google’s Helpful Content System
  • AI in SEO:
  • Keyword/content generation with ChatGPT, NeuronWriter
  • Prompt engineering for SEO
  • Using tools like Surfer SEO for semantic optimization

Week 4

Local SEO (Advanced) + Final Projects & Practice

Session 10

SEO Implementation on Different Website Types

  • E-commerce SEO: Product & category optimization, filters
    Dropshipping SEO: Content duplication, automation issues
    Service-based websites: City/service page strategy
    Blogging structure, keyword clustering, monetization

Session 11

SEO Audit and Problem Solving

  • Manual audit process vs. using tools (SEMRush, Screaming Frog, Ahrefs)

  • Common issues: indexing, 404s, thin content, duplicate content

  • Hands-on audit session (live example)

Session 12

Business Development Session with Qasim Shahzad

  • LinkedIn Sales Navigator for lead generation
  •  
  • Cold email marketing: tools, segmentation, writing
  •  
  • Cold calling & proposal building
  •  
  • Creating SEO service packages to sell online

ESTP Batch 8 – Admissions Now Open!

This time, we’re leveling up! No Blogging — instead, you’ll learn:
Ecommerce SEO
Service-Based Sites SEO
Local SEO

Class Schedule:
3 Days a Week – Monday to Wednesday
2 Hours/Day | Total: 24 Hours

Start Date: 14 July (Monday)
Last Date to Apply: 15 July

Fee: Just Rs. 5,000 – covers instructor time & basic costs

Deliverables & Bonuses

  1. Session recordings
  2. Resource PDFs and SEO checklists
  3. Certificate of completion
  4. Real-world project to practice SEO skills

SEO

ESTP
(Ehsaas Skills Training Program)

Admissions of ESTP Batch 8

Account Details:

Bank Standard Chartered
HBL Account
Easypaisa
Registration Form
Drop your file here or click here to upload You can upload up to 1 files.