Admissions of ESTP Batch 7
ESTP Advanced SEO Training Course (1-Month Intensive Program)
The Ehsaas Skills Training Programme (ESTP), founded by Nouman Ali Awan inspired by Imran Khan’s Ehsaas initiatives, has proudly trained over 4,000 students completely free of cost in SEO and blogging so far. Our goal has always been to empower individuals with valuable digital skills without financial barriers. However, after carefully gathering feedback from our audience, we have decided to take a new direction with our upcoming course. This time, we will focus in-depth on Ecommerce SEO, Services SEO, and Local SEO, providing specialized knowledge essential for today’s competitive market. Unlike before, this course will be a paid program, and there are important reasons behind this decision. Firstly, we noticed that students often did not take the free classes seriously, affecting overall learning outcomes. Secondly, to respect the valuable time and expertise of our instructors, we need to compensate them fairly. Lastly, delivering a high-quality online learning experience requires investment in professional tools and platforms like Zoom and SEMrush, which come with subscription costs. Charging a reasonable fee allows us to maintain the course quality and ensure committed participation. We believe this new approach will help us serve our students better while continuing the mission of spreading digital skills effectively.

Detailed Course Outline with Session Breakdown
Week 1
Foundations & E-Commerce SEO
Session 1
Introduction to SEO + Overview of E-Commerce SEO
- What is SEO in 2025?
- Key SEO differences: eCommerce vs. Blogs
- E-commerce site structure, categories, products
- User Intent in product-based searches
Session 2
On-Page SEO for E-commerce Sites
- Keyword research for products
- Optimizing product titles, descriptions, alt tags
- URL structure and breadcrumbs
- Schema for products (rich snippets)
Session 3
Technical SEO for E-commerce
- Site speed, mobile-friendliness
- Crawl budget optimization
- XML sitemap for eCommerce
- Pagination, canonicalization, faceted navigation
Week 2
E-commerce SEO (Advanced) + Service-Based Site SEO (Intro)
Session 4
Off-Page SEO for E-commerce + Tools
- Backlink strategies for eCommerce
- Product review backlinks, influencer outreach
- Using tools: Google Search Console, Ahrefs, Screaming Frog
Session 5
Introduction to SEO for Service-Based Sites
- What are service-based sites (examples: dentist, consultant, agency)
- Site structure for lead generation
- Landing pages vs. blogs vs. service pages
Session 6
On-Page SEO for Service-Based Sites
- Keyword targeting (location + service)
- How to structure service pages for SEO
- Conversion-focused SEO (forms, CTAs, trust signals)
Week 3
Service-Based SEO (Advanced) + Local SEO (Intro)
Session 7
Technical & Off-Page SEO for Service Sites
- Site speed, mobile responsiveness
- Backlinking for local service sites
- Schema for services (LocalBusiness, FAQ, etc.)
Session 8
Introduction to Local SEO
- What is Local SEO?
- Google Business Profile (GBP) optimization
- NAP (Name, Address, Phone) consistency
Session 9
On-Page & Local Signals
- Local landing page SEO
- Embedding maps, reviews, and location schema
- Local keyword targeting (city + service)
Week 4
Local SEO (Advanced) + Final Projects & Practice
Session 10
Citations, Reviews & Local Backlinks
- Top citation sites (Pakistan, USA, UAE)
- Strategies to get real reviews
- Building geo-relevant backlinks
Session 11
Tools for Local SEO + Reporting
- Google Search Console + GBP Insights
- Rank tracking (BrightLocal, LocalFalcon, GMB Everywhere)
- SEO reporting templates
Session 12
Final Project Review + Career Guidance + Live SEO audit
- Live SEO audits
- Career options: freelance, agency, job
- Q&A, mentorship, and roadmap for students
ESTP Batch 7 – Admissions Now Open!
This time, we’re leveling up! No Blogging — instead, you’ll learn:
Ecommerce SEO
Service-Based Sites SEO
Local SEO
Class Schedule:
3 Days a Week – Monday to Wednesday
2 Hours/Day | Total: 24 Hours
Start Date: 16 June (Monday)
Last Date to Apply: 15 June
Fee: Just Rs. 5,000 – covers instructor time & basic costs
Deliverables & Bonuses
- Session recordings
- Resource PDFs and SEO checklists
- Certificate of completion
- Real-world project to practice SEO skills
Admissions of ESTP Batch 7
Account Details:
Bank Standard Chartered
- Account Title: Nouman Ali Awan
- Account Number: 01725768901
- IBAN: PK30SCBL0000001725768901
HBL Account
- Account Title: Nouman Ali Awan
- Account Number: 22497948274703
- IBAN: PK10HABB0022497948274703
Easypaisa
- Account Title: Nouman Ali Awan
- Easypaisa: 03218525097
- IBAN: PK67TMFB0000000044558021