Admissions of ESTP Batch
X Grand 2026

ESTP X – The Grand is our special 10th Batch, designed as a premium 3-month mastery program focused on Ecommerce SEO, Service-Based SEO, and Local SEO. The Ehsaas Skills Training Programme (ESTP), founded by Nouman Ali Awan and inspired by Imran Khan’s Ehsaas initiative, has already trained over 4,000 students completely free of cost in SEO and blogging. While our mission has always been to empower learners without financial barriers, audience feedback, instructor time, and the need for professional tools have guided us toward a new direction. To deliver a higher-quality experience, we are introducing paid tools such as Zoom and SEMrush, adding a 10-member support team for 24/7 assistance, and providing 6 months of free support after course completion.

Due to these enhanced facilities and increased operational costs, the fee for this batch has been set at Rs. 10,000. This upgraded model ensures committed participation, better learning outcomes, and the most comprehensive SEO training ESTP has ever offered. If any of you want to create your own blog, eCommerce website, or service-based website, our support team will help you, not only in building it but also in fully optimizing it.

From Scratch to Advanced SEO (2026 Roadmap)

Search Engines, SEO & Career Roadmap

Foundation Module (Beginner Friendly)

What is a search engine
How Google search works (crawl, index, rank)
Evolution of search engines in 2026
Difference between search engines and AI answer engines
What is SEO and why it matters
Types of SEO (On-page, Technical, Off-page)

SEO vs AEO vs GEO (intro level)
How people earn through SEO:
Freelancing
Jobs
Agency model
Affiliate & blogging
E-commerce SEO consulting
Course roadmap and expectations

On-Page SEO (Core SEO Skills)

Keyword Research

What is keyword research
Search intent (informational, transactional, commercial)
Keyword research for:
Service websites
Blogs
E-commerce
Tools: Google Keyword Planner Ahrefs SEMrush GSC insights

On-Page Optimization

Page titles and meta descriptions
Headings structure (H1–H6)
URL optimization
Internal linking
Image optimization (ALT tags)
Content optimization using AI + human editing
Avoiding keyword stuffing
Basic content SEO checklist

Technical SEO

How Websites Work Behind the Scenes

What is Technical SEO
Website architecture
Indexing and crawling
XML sitemaps
Robots.txt
Canonical tags
Core Web Vitals (LCP, CLS, INP)
Page speed optimization
Mobile-first indexing
HTTPS and security
Duplicate content issues
Pagination and faceted URLs
Crawl budget optimization

Off-Page SEO

Authority & Trust Building

What is Off-page SEO
How Google evaluates trust
Backlinks and link types
White-hat vs black-hat SEO
Link building strategies:
Guest posting
Niche edits
Brand mentions
Outreach
Influencer & reviewer outreach
Anchor text strategy
Avoiding penalties
Brand authority signals

Local SEO

Local SEO Work

Introduction to Local SEO
What Is a Local Business Website
Google My Business (GMB) Optimization
Local Keyword Research (City & “Near Me”)
Local Content Strategy & Planning
SEO-Friendly Local Content Writing
City-Based Landing Page Optimization
Topical Authority for Local SEO
Internal Linking for Local Websites
Google Maps Ranking Factors
Reviews & Online Reputation Management
Local Backlinks Strategy
Affiliate & Monetization for Local Websites
Avoiding Thin Content in Local SEO
Common Local SEO Mistakes
Local SEO Case Studies
Local SEO Tools
Tracking & Measuring Local SEO Performance
Practical Local SEO Implementation

E-Commerce SEO (Advanced & Practical)

E-Commerce Business Models

What is e-commerce
Niche research for e-commerce
Product research methods
Dropshipping business model
E-commerce in Pakistan
Selling from Pakistan to: USA , UK, UAE
China to USA/UK/UAE business model
Marketplaces vs own website
Payment and logistics overview (SEO perspective)

E-Commerce SEO

Keyword research for products and categories
Product vs category pages
URL structure for e-commerce
Product titles, descriptions & images SEO
Category page SEO
Internal linking & breadcrumbs
Cannibalization issues in e-commerce
Pagination and filters SEO
Product schema and review schema
Large-scale site indexing

SEO for Service-Based Websites

Lead Generation SEO

What are service-based websites
Website structure for services
Service + city keyword targeting
Writing conversion-focused service pages
Trust elements (reviews, maps, credentials)
Schema for service websites
Local backlinks for services
Speed and UX optimization
Internal linking for services

SEO for Blogging Websites

Content & Monetization SEO

What is a blogging website
Blog niche selection
Informational keyword research
Content planning & calendars
SEO-friendly blog writing
Topical authority basics
Internal linking for blogs
Affiliate SEO basics
Monetization models
Avoiding thin content

Difference Between Website Types

Strategic SEO Thinking

E-commerce SEO vs Service SEO vs Blogging SEO
Difference in:
1: Keyword intent
2: Content length
3: Internal linking
4: Monetization
5: Conversion goals
Common mistakes across each model
When to choose which model

AI-Powered SEO

Modern & Practical Use of AI

Role of AI in SEO
AI content creation (do’s & don’ts)
Human + AI hybrid content
AI for:
1: Keyword clustering
2: Content outlines
3: Product descriptions
4: FAQs
Avoiding AI footprints
AI SEO tools overview

Semantic SEO & Topical Authority

Future-Proof SEO

What is Semantic SEO
Entities and NLP
Topic clusters and pillar pages
Topical maps
Internal linking strategy
Knowledge graph basics
SEO for AI answer engines
Featured snippets & AEO concepts

SEO Audit & Reporting

Professional SEO Skills

What is an SEO audit
On-page audit
Technical audit
Off-page audit
E-commerce audit
Local SEO audit
Tools:
1: Screaming Frog
2: GSC
3: Ahrefs
SEO reporting templates
KPI tracking

Client Hunting, Personal Branding & Freelancing

Earning Module

SEO freelancing roadmap
Client acquisition strategies
LinkedIn Sales Navigator for SEO clients
Cold outreach strategies
Personal branding for SEO experts
Proposal writing
Client communication & retention
Building long-term SEO contracts

Final Project & Live Mentorship

Real Implementation

ESTP Batch X Grand Admissions
Now Open!

This time, we’re leveling up! No Blogging — instead, you’ll learn:
Ecommerce SEO
Service-Based Sites SEO
Local SEO

Class Schedule:
3 Days a Week – Monday to Wednesday
2 Hours/Day | Total: 24 Hours

Start Date: 12 January (Monday)
Last Date to Apply: 05 January

Fee: Just Rs. 10,000 – covers instructor time & basic costs

Deliverables & Bonuses

Session recordings
Resource PDFs and SEO checklists
Certificate of completion
Real-world project to practice SEO skills

Student Support Team