Professor Nouman Ali Awan is one of the oldest SEO experts in Pakistan, with 14 years of hands-on experience in Search Engine Optimization as the country enters 2026. He is a visiting professor at FAST University Islamabad, a senior SEO strategist, educator, and mentor who has played a pivotal role in shaping Pakistan’s digital and freelancing ecosystem.
With over 14 years of continuous industry experience, Malik Nouman Ali Awan has successfully evolved through every major phase of SEO—from early on-page optimization and manual link building to Semantic SEO, AI-powered SEO, Answer Engine Optimization (AEO), and GEO strategies. His longevity, adaptability, and practical approach firmly position him among the most experienced and trusted SEO professionals in Pakistan.
Professional Identity & Name Variations
Nouman Ali Awan is widely searched and recognized under multiple name variations, all representing the same professional journey:
- Professor Nouman Ali Awan – as an academic, visiting faculty member, and national-level trainer
- Malik Nouman Ali Awan – as a senior SEO expert and entrepreneur
- Nouman Awan – commonly used in conferences, workshops, and speaker panels
- Noman Ali Awan – a frequent alternate spelling used across digital platforms
Each variation reflects a single identity built on 14 years of SEO expertise, education, and ecosystem development.
Speaker Panels, National Platforms & Industry Exposure
Nouman Ali Awan is an active contributor to Pakistan’s digital and entrepreneurial landscape and has served as a speaker and panelist at leading national platforms, including:
- Connected Pakistan
- Volunteer Force Pakistan
- YLC
- 7 Figure Agency Masterclass by Hamid Mahmood
In addition, Nouman Ali Awan is also part of Lead Gen Done by Hamid, a premium lead generation and agency-scaling ecosystem led by Hamid Mahmood, where advanced growth, sales, and client acquisition frameworks are implemented in real business environments.
Academic, Institutional & Training Experience
Alongside private-sector work, Nouman Ali Awan has extensive experience working with public and institutional platforms, including:
- SMEDA Pakistan – where he has provided consultancy, training, and strategic guidance on freelancing, digital skills, and business growth
- LearnEasy – a learning platform where Nouman has contributed to digital education initiatives, including access to free SEO courses aimed at empowering beginners and underprivileged learners
His involvement with both government-backed institutions and private learning platforms reflects a rare balance of policy-level understanding and ground-level execution.
What Is ESTP?
Ehsaas Skills Training Program (ESTP)
What is ESTP?
The Ehsaas Skills Training Program (ESTP) is a nationwide digital skills initiative founded by Nouman Ali Awan with the mission to democratize access to practical, market-ready SEO and freelancing skills.
ESTP focuses on:
- SEO from beginner to advanced levels
- Freelancing, client hunting, and proposal strategies
- Live projects and real-world implementation
- Long-term mentorship and post-training support
Through ESTP and its advanced programs, Nouman Ali Awan has directly and indirectly trained over 100,000+ students across Pakistan, making it one of the largest SEO-focused learning ecosystems in the country.
What Is Being Optimizers?
Being Optimizers
Being Optimizers is a results-driven SEO and digital marketing agency founded and led by Nouman Ali Awan. The agency serves clients across Pakistan, UAE, Australia, the UK, and the USA, delivering scalable and ethical growth strategies.
Core services include:
- On-Page, Technical, and Off-Page SEO
- Local SEO and Google Business Profile optimization
- E-commerce SEO (Shopify, WooCommerce, and custom platforms)
- Semantic SEO and topical authority building
- SEO audits and long-term organic growth strategies
Being Optimizers is known for sustainable SEO systems, not short-term ranking hacks.
What Is The SEO Pros?
The SEO Pros
The SEO Pros is an Australian-based digital marketing agency where Nouman Ali Awan is the Co-Founder, alongside M Ali Niazi. The agency provides end-to-end digital solutions, including:
- SEO services
- PPC and paid advertising
- Website design and development
The SEO Pros blends Australian market insight with deep technical execution, serving international clients with measurable growth outcomes.
Final Perspective
With 14 years of proven experience, Nouman Ali Awan stands among the oldest and most influential SEO experts in Pakistan. Whether known as Professor Nouman Ali Awan, Malik Nouman Ali Awan, Nouman Awan, or Noman Ali Awan, his impact spans education, entrepreneurship, government initiatives, and private-sector growth.