Admissions of ESTP Batch
11 2026
ESTP Batch 11 is starting from 15th May as a complete 3-month advanced SEO training program focused on Ecommerce SEO, Service-Based SEO, and Local SEO. The Ehsaas Skills Training Programme (ESTP), founded by Nouman Ali Awan and inspired by Imran Khan’s Ehsaas initiative, has successfully trained more than 5,000 students across Pakistan in SEO, blogging, and digital skills. Our mission has always been to provide practical and career-oriented training opportunities for passionate learners. Based on the valuable feedback from previous batches and the growing demand for professional-level training, ESTP Batch 11 is being launched with a more advanced learning structure, premium tools, and dedicated support facilities.
To maintain training quality, professional support, and operational expenses, the fee for ESTP Batch 11 has been set at Rs. 15,000. This model is designed to ensure serious participation, better learning outcomes, and one of the most practical and comprehensive SEO experiences offered by ESTP so far. One of the biggest advantages of joining ESTP is that once you become a part of any ESTP course, you will be eligible to join all upcoming ESTP courses free of cost in the future. This opportunity allows students to continue upgrading their skills without paying additional course fees. If you want to build your own blog, ecommerce store, or service-based website, our team will not only guide you in creating it but will also help you fully optimize it according to modern SEO standards.
Important Note
Once you successfully complete any ESTP batch and receive your certificate, you will be eligible to attend all upcoming ESTP courses free of cost, including our upcoming tool-based blogging course.
Admissions of ESTP Batch 11
To fill out the form, please make the payment to the account mentioned below and attach a screenshot of the payment as an attachment.
Account Details:
Bank Standard Chartered
- Account Title: Nouman Ali Awan
- Account Number: 01725768901
- IBAN: PK30SCBL0000001725768901
HBL Account
- Account Title: Nouman Ali Awan
- Account Number: 22497948274703
- IBAN: PK10HABB0022497948274703
Easypaisa
- Account Title: Nouman Ali Awan
- Easypaisa: 03218525097
- IBAN: PK67TMFB0000000044558021
Important Note
Once you successfully complete any ESTP batch and receive your certificate, you will be eligible to attend all upcoming ESTP courses free of cost, including our upcoming tool-based blogging course.
From Scratch to Advanced SEO (2026 Roadmap)
Search Engines, SEO & Career Roadmap
Foundation Module (Beginner Friendly)
- What is a search engine
- How Google search works (crawl, index, rank)
- Evolution of search engines in 2026
- Difference between search engines and AI answer engines
- What is SEO and why it matters
- Types of SEO (On-page, Technical, Off-page)
- SEO vs AEO vs GEO (intro level)
- How people earn through SEO:
- Freelancing
- Jobs
- Agency model
- Affiliate & blogging
- E-commerce SEO consulting
- Course roadmap and expectations
On-Page SEO (Core SEO Skills)
Keyword Research
- What is keyword research
- Search intent (informational, transactional, commercial)
- Keyword research for:
- Service websites
- Blogs
- E-commerce
- Tools: Google Keyword Planner Ahrefs SEMrush GSC insights
On-Page Optimization
- Page titles and meta descriptions
- Headings structure (H1–H6)
- URL optimization
- Internal linking
- Image optimization (ALT tags)
- Content optimization using AI + human editing
- Avoiding keyword stuffing
- Basic content SEO checklist
Technical SEO
How Websites Work Behind the Scenes
- What is Technical SEO
- Website architecture
- Indexing and crawling
- XML sitemaps
- Robots.txt
- Canonical tags
- Core Web Vitals (LCP, CLS, INP)
- Page speed optimization
- Mobile-first indexing
- HTTPS and security
- Duplicate content issues
- Pagination and faceted URLs
- Crawl budget optimization
Off-Page SEO
Authority & Trust Building
- What is Off-page SEO
- How Google evaluates trust
- Backlinks and link types
- White-hat vs black-hat SEO
- Link building strategies:
- Guest posting
- Niche edits
- Brand mentions
- Outreach
- Influencer & reviewer outreach
- Anchor text strategy
- Avoiding penalties
- Brand authority signals
Local SEO
Local SEO Work
- Introduction to Local SEO
- What Is a Local Business Website
- Google My Business (GMB) Optimization
- Local Keyword Research (City & “Near Me”)
- Local Content Strategy & Planning
- SEO-Friendly Local Content Writing
- City-Based Landing Page Optimization
- Topical Authority for Local SEO
- Internal Linking for Local Websites
- Google Maps Ranking Factors
- Reviews & Online Reputation Management
- Local Backlinks Strategy
- Affiliate & Monetization for Local Websites
- Avoiding Thin Content in Local SEO
- Common Local SEO Mistakes
- Local SEO Case Studies
- Local SEO Tools
- Tracking & Measuring Local SEO Performance
- Practical Local SEO Implementation
E-Commerce SEO (Advanced & Practical)
E-Commerce Business Models
- What is e-commerce
- Niche research for e-commerce
- Product research methods
- Dropshipping business model
- E-commerce in Pakistan
- Selling from Pakistan to: USA , UK, UAE
- China to USA/UK/UAE business model
- Marketplaces vs own website
- Payment and logistics overview (SEO perspective)
E-Commerce SEO
- Keyword research for products and categories
- Product vs category pages
- URL structure for e-commerce
- Product titles, descriptions & images SEO
- Category page SEO
- Internal linking & breadcrumbs
- Cannibalization issues in e-commerce
- Pagination and filters SEO
- Product schema and review schema
- Large-scale site indexing
SEO for Service-Based Websites
Lead Generation SEO
- What are service-based websites
- Website structure for services
- Service + city keyword targeting
- Writing conversion-focused service pages
- Trust elements (reviews, maps, credentials)
- Schema for service websites
- Local backlinks for services
- Speed and UX optimization
- Internal linking for services
SEO for Blogging Websites
Content & Monetization SEO
- What is a blogging website
- Blog niche selection
- Informational keyword research
- Content planning & calendars
- SEO-friendly blog writing
- Topical authority basics
- Internal linking for blogs
- Affiliate SEO basics
- Monetization models
- Avoiding thin content
Difference Between Website Types
Strategic SEO Thinking
- E-commerce SEO vs Service SEO vs Blogging SEO
- Difference in:
- 1: Keyword intent
- 2: Content length
- 3: Internal linking
- 4: Monetization
- 5: Conversion goals
- Common mistakes across each model
- When to choose which model
AI-Powered SEO
Modern & Practical Use of AI
- Role of AI in SEO
- AI content creation (do’s & don’ts)
- Human + AI hybrid content
- AI for:
- 1: Keyword clustering
- 2: Content outlines
- 3: Product descriptions
- 4: FAQs
- Avoiding AI footprints
- AI SEO tools overview
Semantic SEO & Topical Authority
Future-Proof SEO
- What is Semantic SEO
- Entities and NLP
- Topic clusters and pillar pages
- Topical maps
- Internal linking strategy
- Knowledge graph basics
- SEO for AI answer engines
- Featured snippets & AEO concepts
SEO Audit & Reporting
Professional SEO Skills
- What is an SEO audit
- On-page audit
- Technical audit
- Off-page audit
- E-commerce audit
- Local SEO audit
- Tools:
- 1: Screaming Frog
- 2: GSC
- 3: Ahrefs
- SEO reporting templates
- KPI tracking
Client Hunting, Personal Branding & Freelancing
Earning Module
- SEO freelancing roadmap
- Client acquisition strategies
- LinkedIn Sales Navigator for SEO clients
- Cold outreach strategies
- Personal branding for SEO experts
- Proposal writing
- Client communication & retention
- Building long-term SEO contracts
Final Project & Live Mentorship
Real Implementation
- Complete SEO project (any site type)
- Live website audits
- Fixing real issues
- Q&A sessions
- Career guidance
- Building long-term SEO contracts
ESTP Batch 11 Grand Admissions
Now Open!
This time, we’re leveling up! No Blogging — instead, you’ll learn:
Ecommerce SEO
Service-Based Sites SEO
Local SEO
Class Schedule:
3 Days a Week – Monday to Wednesday
2 Hours/Day | Total: 24 Hours
Start Date: 15 June (Monday)
Last Date to Apply: 14 June
Fee: Just Rs. 15,000 – covers instructor time & basic costs
Deliverables & Bonuses
- Session recordings
- Resource PDFs and SEO checklists
- Certificate of completion
- Real-world project to practice SEO skills
Student Support Team
Nouman Ali Awan
Founder of ESTP
Farhan Sajid
Co-Founder of Beingoptimizers
Yasir Khan
Web Developer
Jansher Ali
SEO Expert
Fozia Shaheen
SEO Expert
Misbah Riaz
Social Media Manager